Stumbleupon Marketing To Grow Your Business
Stumbleupon marketing may be the most overlooked opportunities on the web today. Like many of you, I had never been aware of Stumbleupon until a couple of years ago, when my son got home from college and introduced me to it. Stumbleupon is a social bookmarking site that allows users to submit websites into a specified category of interest.
Once the site is submitted, it is available for other users to “stumble” across employing a toolbar on their browser. When an user sets up their account, they specify their areas of interest. From there Stumbleupon serves up random websites that relate to that particular topic or interest for the user to view. If the viewer likes the site, they give it a thumbs up and if they don’t like it they give it a thumbs down. The more popular a niche site becomes, the more often it’s served up in the rotation. Additionally if an user is browsing the web and finds a site them to find interesting they may give that site a thumbs up and it will likely be added to the Stumbleupon listing.
When using Stumbleupon marketing you have to remember that this is really a less focused, broader market strategy. The purpose of by using this service in your marketing should be to introduce your website, product, idea, etc.to a broader industry. Although your product may deal specifically with weight reduction, you will be introducing your site to the broader health and wellness or exercise marketplace. The key here is actually creating massive exposure. For example with this site, I have set the blog to treat each post to be a separate web page. Each time I produce a new post, that post is submitted to Stumbleupon throughout the Onlywire syndication service. Then each post is auto-syndicated through TribePro, so that each section of content gets stumbled multiple times by multiple users. As with most bulk exposure tools, you may not make a sale off of the stumble, but you have the chance to build a relationship which has a wider audience.
If this is a broader market approach, then how do you build relationships with persons through your Stumbleupon marketing? There are two answers to the present question. The first answer relates to the Stumbleupon site itself. Much like other social networking sites, users of this service have the opportunity to follow those people who share similar interests. This means that any content you submit will also be passed along to those who find themselves following you.
The second mechanism with regard to relationship building comes through your own page. It is best for those who have some type of funded proposal on your own site (e. g. an offer for coaching, a free video or even special report) and also an opt-in form that switches into your autoresponder. An alternative to this process, would be to utilize a banner ad that is actually prominently displayed that blows the viewer towards an opt-in form.
I have used Stumbleupon marketing for the past couple of years and have seen it deliver a lot of traffic to my websites.
Stumbleupon marketing is one of the most overlooked strategies in the world of online marketing. Remember to approach Stumbleupon marketing from the perspective of mass exposure instead of laser targeting.