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Since its inception in June 2008, a web marketing blog WebTrafficROI has achieved immense popularity with entrepreneurs and businessmen who understand the potential of the internet in terms of building successful online businesses and seek to learn more about online ways in which they can achieve their financial goals.
The brain-child of ZK, this site aims at helping both web entrepreneurs and web companies to succeed in their online business. By means of interesting articles that cover such important concepts as Search engine marketing, Internet Marketing, Affiliate Marketing, Pay Per Click etc., WebTrafficROI helps online companies not only understand the role these concepts play in the overall success of their enterprise but also explains how they can be put to use in practical terms. These articles are fast proving to be just as helpful to advanced online marketers as they are to newbies.
ZK, an internet entrepreneur and professional web marketer himself is well-positioned to offer advice based on his vast experience and insight in the field. Not limiting the articles to his own experience, though, he keeps his blog alive, vibrant and informational by getting other blog experts and web entrepreneurs to share their experiences as well.
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One of the most critical aspects of running a business is marketing. It encompasses every customer related task from creating awareness to customer satisfaction and retention. One may go as far as to say that a business cannot survive or even start up without it. In the current scenario, marketing has become a complex and sophisticated function, especially now that an increasing number of businesses choose to start up online. Now, along with the traditional offline marketing tools, there are a number of web marketing tools and methods available. These web marketing methods must be mastered for any level of success in online business.
The differences that separate web marketing from offline marketing are as below:
- Snail mail vs. email – Email marketing is low cost, efficient, instant and effective means of generating customers. Snail mail is slow, generally more expensive and is losing some of its efficacy with the influx of TV and Internet.